Berried in Tas takes great pride in the flourishing fields of berries it grows each season. Every strawberry and raspberry must meet a strict criteria for size, colour and sugar content, with all staff specially trained to ensure each berry is picked at the optimum time to ensure a longer shelf life.
Perfection is paramount, with genetics provided by Perfection Fresh and the farm’s produce sold under the Perfection Fresh brand. Each plant at Berried in Tas is drip-fed by an advanced irrigation system that mixes Tasmania’s finest water with scientifically-developed nutritional feed to encourage appropriate growth throughout the season.
People make Berried in Tas the place it is. Without committed and caring employees, the business would not be able to ensure such a high-quality and consistent product. Six full-time employees work at the farm throughout the year to manage the site and office and up to 10 casuals are employed throughout the year to assist with planting and farm maintenance.
Between November and May when harvest is underway, Berried in Tas is a vibrant picture of colour and activity. During that time up to 600 people are needed to pick and pack berries for delivery to local and export markets. The farm supports a diverse culture of people, with 70 workers from Vanuatu and Tonga typically on-site as part of a Visa program and another 70 people employed from Tasmania’s rich new Australian community.
Berried in Tas is located just 15 minutes from the Launceston CBD, at Carrick in Northern Tasmania. The Oaks Rd property was chosen as a perfect location to develop a berry farm because it was imperative for the business to have access to the most pure water in the world - given 92 per cent of each berry is made up of water!
Cue the untouched rain water and snow melt from the Great Western Tiers and Central Highlands to provide irrigation for each individual plant. Berried in Tas is surrounded by beautiful, lush pastures that are stocked with sheep and cattle while its close neighbour is home to Tasmania’s renowned agricultural show Agfest, which is held in May each year.
Berried in Tas is passionate about utilising innovative agricultural practices to produce fruit of exceptional quality, while enhancing Tasmania’s reputation as an island of safe and sustainable food production.